When you become part of the International Vacation Hotel network, you are invited to work with our Internet experts for all of your digital needs. As your Internet and digital marketing agency, we will help you manage your online presence complete with a state of the art and award winning website, equipped with a proven website booking engine. We will then help you launch your social media (Facebook, Twitter) presence and enable you to accept reservations through the social media world. The comes enhancement of online revenue through driving of traffic and presence management. This is where we will help you conduct email marketing campaigns, newsletter campaigns, search engine marketing, online media buying such as PPC and PPM, and specific travel agency media.
Welcome to the Internet marketing agency of the future!
A total online solutions provider by maximizing member hotel online distribution and marketing opportunities
Serving as an Internet channel and distribution partner for hotels
Promotes individual hotels and booking capabilities online
Cross-promotes hotels via a variety of travel websites, as well as through other distribution partners
International Vacation Hotels has developed websites for over 1,000 hotels. This is what we know best. Our lodging website design solutions are targeted to a wide range of customers – independent websites, branded websites, and brand/regional portal solutions. We tailor our web design methodology to the specific needs of the website and the client. International Vacation Hotels differentiates itself from most of the competition because our websites are optimized for search engines in the design phase. Careful attention to detail is paid to make these sites appeal to online surfers as well as to search engines. International Vacation Hotels’s unique approach to developing a website results in powerful e-commerce sites for our clients.
International Vacation Hotels’ Internet team creates search engine optimized content for the website. Each page of the website is focused on a unique keyword theme or category. As a result, if you have 25 pages on your website, you have 25 virtual sales people on the internet, each one focusing on a different market segment. International Vacation Hotels uses a theme-based approach to developing content which makes the position of the website on search engine results more stable. International Vacation Hotels uses professional copywriters with several years of experience in writing for the lodging industry to create the titles, keywords, description, body copy for each page. International Vacation Hotels websites have increased click through rates because of carefully crafted meta description tags, body copy, and title tags, which help in capturing great snippets on the search engine screens.
Here is our portfolio of award winning websites.
Social Media Marketing
Social Media is shifting the Internet paradigm, yet again. Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue. As your Internet Marketing Agency, International Vacation Hotels ensures you effectively integrate the utilization of user-generated content and emerging trends to enhance your online presence.
Its no longer enough to have a Facebook and Twitter page. Whats important in Social Media Marketing is discussed below. We welcome you to become part of this paradigm shift.
User Generated Content will be a critical element of Web 2.0 strategies. You will find an increasing number of consumer decisions influenced by user generated comments and reviews. In our opinion, this will be the single largest influencer for consumers looking to make hotel room purchase decisions. This will also become one of the largest differentiators for hotels and will allow good operators to win heavily over the poorly managed hotels. But then, that’s what the internet is about – offering transparency to the consumer so that the better product wins. The first generation of internet applications offered rate transparency across different hotels and the next generation of applications are going to separate good products from the not-so-good ones
Blog (also known as a weblog) is essentially a software or online service that allows you to quickly post your thoughts, interact with people, and promote your business or concept online. Blogs are similar to interactive online journals that update your website with fresh and new content that elevates your value and ranking with the search engines. Some of the key benefits of having a blog include the following:
Higher Ranking – Posting a Blog pings the search engines every time new content is posted. This results in frequent search engine spider visits and much higher optimization and ranking.
Networking in the community - Blogs help in securing quality links from other relevant Blogs by track backs, comments, etc. Blogs help gain link popularity and drive relevant traffic.
Blogs help in establishing credibility and trust – Blogs establish a credible platform for online customer interaction.
By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination. Milestone recommends developing blogs that are “destination centric” - meaning that they are pages discussing dining, local attractions, transportation, local events, etc. List your hotel as the featured property situated within the destination. With pages of the blog discussing all of the local draws to your surrounding area, you will be positioned to capture demand which you’ve never drawn in before.
Online videos are one of the fastest growing forms of media on the internet and we have discussed the effectiveness of online videos in several of our previous articles. The online video developed for Search Engines is vastly different from the standard videos. The standard video files are not optimized for search engines. It’s the same parallel as a search engine friendly website vs. a website that is set up as a brochure. A search engine friendly website can be found for different things within the search engines; however, to view a brochure type of website, you have to know the website address to get to that site. The search engine optimized video and standard videos differ from each other in the same way. Whereas the search optimized video can be found by users typing things relevant to your market on the search engines; to find your standard videos, the consumer needs to know the website address for the site where that video is posted. This makes the effectiveness of the 2 videos vastly different.
Hotels will benefit from utilizing different personal social media networks such as Facebook and MySpace to network with consumers who are interested in the unique things offered by the property. For example, hotels should create their profiles on Facebook, Google+, Twitter and MySpace. If you don’t like the look and feel of the pages, some of these sites will allow you to customize the look and feel to your liking. You can then post photos and videos on these sites. You can also socialize in the groups available on the channels, such as the Event Planners Group, Travel Groups, or even start a new group. This will allow hotels to increase their awareness with consumers interested in similar activities as those offered by the hotel.
There are several photo-sharing websites such as flickr, etc where hotels should create their profiles and share the photos of the hotel and things to do in their market. We have seen tremendous results from sharing these photos. Tagging of the photos under the right categories also assists with search engine optimization, resulting in not only clicks from the photo-sharing websites but also from increased rankings in search engines.
Website Booking Engine
The number of people choosing to book directly via hotel websites has increased dramatically over the last few years and this trend is set to continue. Your Hotel website is one of your most important sales tools and it is therefore imperative that your booking engine reflects the high standards of your website as well as your property. Unlike most reservation platforms, International Vacation Hotels offers a range of booking engine solutions to suit every hotelier, from individual hotels to large hotel groups.
International Vacation Hotels offers tailor-made booking engine solutions that integrate seamlessly with your Hotel website and provides transient visitors with the ability to make real-time bookings.
Web-only bookings take away the cost of traditional, more expensive channels and allow for far greater flexibility to manage demand and yield. This makes online reservations the most profitable and valuable option for all hotels.
Our range of booking engines
To make the most of the opportunities provided by the Internet, hotels need cutting-edge technology. International Vacation Hotels gives hotels the competitive advantage they need with software that is flexible, comprehensive and, most importantly, easy and fun to use. International Vacation Hotels’ booking engine solutions have advanced functionality for the challenges faced by hotels today, making it easy to sell a unique mixture of packages, promotional offers and ancillaries online.
International Vacation Hotels offers hotel chains a powerful group booking engine and independent hotels a unique one screen booking engine solution that ensures a higher look-to-book ratio to maximize overall revenue.
The International Vacation Hotels booking engine is revolutionary in design, functionality and usability.
What makes International Vacation Hotels Booking Engine so different?
International Vacation Hotels booking engine is proven with over 1,000 hotel websites using it daily. It has triple redundancy with mirrored servers so it never goes down. You will capture every reservations. Its built in HTML and Ajax, not Flash, which means that anyone can access the booking engine without requiring special plug-ins or downloads. Additionally this also makes it faster to load.
• It is easy to use and flexible. Our simple booking process ensures that you won't lose guests through long and complicated reservation procedures.
• An intuitive inventory management system saves hotel staff valuable time.
• The ability to promote special rates ensures maximum spend from guests and gives the ability to sell rooms in low periods.
• It is easy to sell packages and add-on's - increasing the revenue spend per online customer before they have even stayed at your hotel
• We offer a competitive pricing structure which will save you money and make your website your most valuable tool.
Search Engine Marketing
Did you know that majority of potential customers use a search engine to look for hotel accommodation? In fact, when searching for travel online most customers search for hotel accommodation using parameters such as location, budget, star category, type of property etc. However, studies by research giants such as Nielsen’s indicate that customer’s familiar with your brand prefer to search for your hotel by name. Therefore, it is necessary to have a strong presence online.
Building an Online Presence
To successfully build your hotel brand online, the trick is to be on top of search results in popular search engines such as Google, Yahoo, Bing, MSN etc. This will help drive quality traffic to your branded website that International Vacation creates for you. Then offer them all the information and a robust booking engine they require to make an easy decision to reserve a room online. That's how you convert ‘lookers into bookers'.
Why Outsource SEO Services
There are a lot of other tools available to drive traffic to your website, but all these require extensive research, tracking different audiences, market niches and Search Engine usage patterns. Such immersion into the subject is not possible for the online marketing team of a hotel brand. You need the expertise of people who do this for 1,200 other hotels.
As with any business investment, in order to gain a high return, you must generate a yield that is more than what you have spent. Search Engine Optimization campaigns that offer this type of success consist of several factors including:
• Detailed keyword marketing research report
• Pre-Optimization ranking report
• Title tags
• Description tags
• Keyword tags
• Alt tags
• Comment tags
• H1 - H2 tags
• Search engine submissions to 100 search engines that include major search engines and directories such as Google, Yahoo, Bing, AOL and many more...
• Free one way links
• Creation of the med link pages
• Proper use of Robots.txt file
• W3c validations for home page
• Image optimization
• On page optimization
• Key phrases optimization
• Email support
Contact us today to start your SEO Campaign for FREE